New invention = less stress, 12 hrs of Mommy time saved!*
Diapers, wipes, pee, powder, poo, clothes, cream, pail and baby. The circus juggling act of changing a baby happens as often as 8 times a day for up to 10 minutes at a time. No Mom will argue that she easily spends over an hour a day changing and re-changing diapers. Mastering this skill is a must for any Mom, new or seasoned. It takes tremendous time and patience to get the motions down and about the time you do, junior learns to roll over and the dance begins again! One Mom of two from Colorado, found herself fed up with it after only a few weeks.
“I remember constantly thinking I had diaper changing down and I would be able to entertain my little one and keep him still while I went through the motions. Inevitably, something always went haywire though. I had expected it to be a fun, calm time we would connect until one afternoon I actually found myself cursing at the wipes container. I decided enough was enough.” said Stacy Harfert.
Harfert set out to find a solution. She was pretty handy with a tool belt and used her knowledge to experiment with all sorts of materials from plexi-glass to cardboard. Eventually, she ended up creating a wall-mounted unit to hold not just the diapers but the wipes too. It struck her as the best solution to less stress. It made it easy to find them, easy to access them and it freed up the changing table space for the rest of her supplies. A friend noticed how much easier it made changing for her and how quickly she seemed to be able to do it and said she would love to have one too. The idea spread with her Mommy friends and before she knew it she had created a supply and demand problem without ever starting a business.
“I had seen other organizers on the market so I didn’t think it was that unique of an idea but the fact that it was mounted on the wall really intrigued a lot of Moms. I started to research what it would cost to mass produce them and found out I could even add some features like the custom stickers so it could be coordinated with the nursery.” Harfert said.
Harfert named her invention the Bobee™ Diaper and Wipe Dispenser and debuted it at the ABC Kids Expo in Las Vegas last spring. The response was overwhelming, and she landed a dozen retail locations. Her business gained tremendous attention when she was awarded a Huggies Mom Inspired Grant from Kimberly Clark last fall and she has not sat still since. She admits it’s the feedback from other Moms she enjoys the most though. “The recognition and PR is fantastic but I love that sales are strong and Moms email me photos of their Bobee decorated to match their nursery. I can definitely tell I found a way to save Moms some stress and I know first-hand the value of that,” she laughed.
*The Bobee one-handed system saves parents 20 seconds of fumbling and baby chasing per diaper change, over 2 minutes a day and more than 12 hours per year.